Branding,
Communication Design
+ Strategy

I am a multi-disciplinary creative based in Tasmania, Australia. My practice includes branding, communication design, and strategy. I design for universal appeal grounded by local understanding, taking a research-based, collaborative approach to deliver seamless solutions with purpose-built teams of specialists.

I put my energy into projects I believe in and champion culture, innovation, women, and collaboration. I approach all my work through semiotics, creating and communicating meaning with conscious and unconscious associations. This cultivates immediacy, strong emotional responses, and brand loyalty. My expertise extends from cultural institutions and events, to consumer products. Clients include Mona, Material Institute, Art Month Sydney, Salamanca Arts Centre, Design Tasmania, Taylor & Smith Distilling Co, R&R Smith, TEG Live, Brand Tasmania, City of Burnie, Clarence City Council, The Whisky Club, Dodge, and The Shipwrights Arms.

My work has been recognized with a First Place at the Dieline Awards, Gold and Bronze Pentawards, an AGDA Pinnacle Award and eight Distinctions, a Good Design Award, a Grand Diemen, and my jewelry with the 2016 Design Tasmania Award. I sat on the judging panel for AGDA Awards in 2020 and am Chair of the Design Tasmania board of directors.

Please get in touch for Portfolio + CV. Selected projects can be viewed here.